SEO is search engine optimization and due to the advancement of technology, the importance of digital marketing has increased. It is now a requirement for everyone to be on the digital platform in order to attract new customers. Due to this, everyone is making major investments to beat the game of SEO. The marketing agencies are the ones which are more into it as it’s their core responsibility to deal with customers in terms of catering them and retaining them (Brag, 2018). [Read more…]
Importance of CMS Maintenance
CMS or Content Management System is basically a set of related programs or software that is used nowadays to create and manage our digital content, such as websites.(Techtarget) CMS basically power these websites and enable them to make the necessary amendments in them with ease and without having to provide prior knowledge. (MTM, 2016) In this article we’ll focus on why CMS Maintenance is so important. [Read more…]
What is on-site SEO and what are the strategies?
You might know that Search Engine Optimization (SEO) is one of the most significant elements of your marketing plan. On-site SEO is not only crucial to get higher rankings but also for executing effective online marketing campaigns. Unfortunately, it’s given lesser priority while developing new webpages. If you are really looking for some useful strategies for SEO optimization, then this small checklist in our article will help you to achieve this. In a previous post I’ve written about on and off site SEO, today we’ll dive in to on-site SEO (sometimes called on-page SEO), next week we’ll check out off-site SEO. [Read more…]