Links and link building is always important for websites. It allows the other websites to link back to your website. This process is also known as internal linking. Everyone including the marketers and businessmen are interested in building links. It helps to earn higher rankings which will ultimately lead them to be considered as the most visited websites which are now a dream of everyone out there in the digital world. The building of links is important for another reason as well and that is if the links are built then it will be considered that your website is a quality assured website by the search engine optimization and is free of thin content (Kumar, 2017; Maviridis, 2015). The websites can get link building by both good and bad ways but it is highly recommended to earn the link building rather than buying it. The bad way is to purchase the link building from other websites which shows that your website is not competitive enough to earn that link.

The Link Rule

The only rule over here is that more quality backlinks and your website will be ranked higher. If your website is being linked back and your website is being recommended by other websites than it means that you are good at your website content and all. When your website gets more backlinks then it will get higher ranks and will come in the eye of Google (Malaga, 2016). But getting back links is not that much of an easy task, as with humans referring somebody is difficult so same is the case with the websites as well. It is difficult for other websites to link them back even if they know it in their hearts that this website content is worth it. When the website is linked back more and is ranked higher then eventually it gets a chance to come into existence for Google and that is the time when it feels that the objective is achieved.

Importance

Link building is important because it is a fact that Google ranks web pages and this ranking gets highly affected by the link building. As earlier said, if your website is being linked back and your website is being recommended by other websites than it means that your ranking status is improving and holds good chances of growth for your website. Here are few other reasons why link building is important for SEO:

• More backlinks will allow your website to be found in Google searches more frequently, which ultimately improves your SEO.
• More link building will provide better chances for more visits or views to your website posts; this will also help improve your SEO as well as your business, which is the ultimate goal of every businessman and marketers out there.
• If the web pages get linked by high-quality web pages then it is like the cherry on top of the cake as it is clear that this web page consists of quality-assured content for its viewer that is why other web pages are bound to link them.

Google takes a decision on the basis of link popularity of the web pages. So ultimately it is essential for the search engine optimization to build their links (Kumar, 2017; Malaga, 2016).

Bibliography

Kumar, A. (2017). Search Engine Optimization (SEO): Technical Analysis. International Journal of Emerging Technology and Advanced Engineering.

Malaga, R. (2016). Search Engine Optimization—the link building system. Advances in Computers.

Maviridis, T. (2015). Identifying valid search engine ranking factors in a Web 2.0 and Web 3.0 context for building efficient SEO mechanisms. Engineering Applications of Artificial Intelligence.