SEO is search engine optimization and due to the advancement of technology, the importance of digital marketing has increased. It is now a requirement for everyone to be on the digital platform in order to attract new customers. Due to this, everyone is making major investments to beat the game of SEO. The marketing agencies are the ones which are more into it as it’s their core responsibility to deal with customers in terms of catering them and retaining them (Brag, 2018). [Read more…]
Why Is Link Building Important For SEO?
Links and link building is always important for websites. It allows the other websites to link back to your website. This process is also known as internal linking. Everyone including the marketers and businessmen are interested in building links. It helps to earn higher rankings which will ultimately lead them to be considered as the most visited websites which are now a dream of everyone out there in the digital world. The building of links is important for another reason as well and that is if the links are built then it will be considered that your website is a quality assured website by the search engine optimization and is free of thin content (Kumar, 2017; Maviridis, 2015). The websites can get link building by both good and bad ways but it is highly recommended to earn the link building rather than buying it. The bad way is to purchase the link building from other websites which shows that your website is not competitive enough to earn that link. [Read more…]
What is on-site SEO and what are the strategies?
You might know that Search Engine Optimization (SEO) is one of the most significant elements of your marketing plan. On-site SEO is not only crucial to get higher rankings but also for executing effective online marketing campaigns. Unfortunately, it’s given lesser priority while developing new webpages. If you are really looking for some useful strategies for SEO optimization, then this small checklist in our article will help you to achieve this. In a previous post I’ve written about on and off site SEO, today we’ll dive in to on-site SEO (sometimes called on-page SEO), next week we’ll check out off-site SEO. [Read more…]