SEO is search engine optimization and due to the advancement of technology, the importance of digital marketing has increased. It is now a requirement for everyone to be on the digital platform in order to attract new customers. Due to this, everyone is making major investments to beat the game of SEO. The marketing agencies are the ones which are more into it as it’s their core responsibility to deal with customers in terms of catering them and retaining them (Brag, 2018). [Read more…]
The Black Hat SEO (black hat) is a technique of SEO that is not in accordance with the recommendations of the search engines and can be penalized by them. Some practices may even be illegal and therefore punishable by law. The goal for the referrer who is doing it is to rank on the first SERPs (search results pages of a search engine) of strategic keywords.
This is a short-term strategy, a site that does not meet the guidelines of search engines that can be positioned in a stable and sustainable manner the requests of interest. Let’s take stock of some black hat SEO techniques regularly used to boost website visits. [Read more…]