SEO is search engine optimization and due to the advancement of technology, the importance of digital marketing has increased. It is now a requirement for everyone to be on the digital platform in order to attract new customers. Due to this, everyone is making major investments to beat the game of SEO. The marketing agencies are the ones which are more into it as it’s their core responsibility to deal with customers in terms of catering them and retaining them (Brag, 2018). [Read more…]
Why Is Link Building Important For SEO?
Links and link building is always important for websites. It allows the other websites to link back to your website. This process is also known as internal linking. Everyone including the marketers and businessmen are interested in building links. It helps to earn higher rankings which will ultimately lead them to be considered as the most visited websites which are now a dream of everyone out there in the digital world. The building of links is important for another reason as well and that is if the links are built then it will be considered that your website is a quality assured website by the search engine optimization and is free of thin content (Kumar, 2017; Maviridis, 2015). The websites can get link building by both good and bad ways but it is highly recommended to earn the link building rather than buying it. The bad way is to purchase the link building from other websites which shows that your website is not competitive enough to earn that link. [Read more…]
What is off-site SEO and how can I use it to my advantage?
As we all are aware of the fact that Search Engine Optimization (SEO) field has gained popularity over time. It is progressing day by day with modern techniques and innovations. Things that you learnt today may become obsolete tomorrow. Unless, you keep yourself updated by going through SEO related news/articles, there is no chance of being lagged behind in this race. Off-site SEO isn’t new, but it’s gaining more popularity. The big boys are doing it, why shouldn’t you? [Read more…]
What is on-site SEO and what are the strategies?
You might know that Search Engine Optimization (SEO) is one of the most significant elements of your marketing plan. On-site SEO is not only crucial to get higher rankings but also for executing effective online marketing campaigns. Unfortunately, it’s given lesser priority while developing new webpages. If you are really looking for some useful strategies for SEO optimization, then this small checklist in our article will help you to achieve this. In a previous post I’ve written about on and off site SEO, today we’ll dive in to on-site SEO (sometimes called on-page SEO), next week we’ll check out off-site SEO. [Read more…]
Search Engine Optimization For Local Businesses
Search Engine Optimization is also known as SEO. It is the process of optimizing a website to be easily found and generated multiple search engines including Google, MSN, Yahoo and Bing. With two third of companies that have been put online, competition has become more intense and difficult. Search Engine Optimization is necessary for almost all online business ventures these days in order to get a critical amount of traffic failing which they would not exist. Unless your business uses the most effective and efficient internet marketing plan, your industry, no matter how small or large it is, will never live up to or better than those who are already doing an excellent job online. What seems to be the most effective technique is search engine optimization, which is more desirable for local businesses who aims high in the industry. [Read more…]
Black Hat SEO, A Sure Way To Get Banned By Google
The Black Hat SEO (black hat) is a technique of SEO that is not in accordance with the recommendations of the search engines and can be penalized by them. Some practices may even be illegal and therefore punishable by law. The goal for the referrer who is doing it is to rank on the first SERPs (search results pages of a search engine) of strategic keywords.
This is a short-term strategy, a site that does not meet the guidelines of search engines that can be positioned in a stable and sustainable manner the requests of interest. Let’s take stock of some black hat SEO techniques regularly used to boost website visits. [Read more…]
Fundaments of Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving the visibility of a website in the organic results of different search engines. In this articles we’ll discuss the fundamentals of SEO. [Read more…]