SEO is search engine optimization and due to the advancement of technology, the importance of digital marketing has increased. It is now a requirement for everyone to be on the digital platform in order to attract new customers. Due to this, everyone is making major investments to beat the game of SEO. The marketing agencies are the ones which are more into it as it’s their core responsibility to deal with customers in terms of catering them and retaining them (Brag, 2018).
Poor page speed
The page speed is something which attracts the customer in a minute or so. If a page takes too much time to load then the user would probably leave the website and try to access any other website. This is because everyone knows the value of time now and when one is operating online then he expects to get things done in a shorter amount of time as that is the reason why he is on a digital platform. It has been reported that 70% of the marketing agencies face this issue nowadays.
Lack of Internal Linking
Internal linking is an amazing thing if one uses it appropriately. It includes links on a website which can lead to another page but on the same domain. It helps the users to navigate the website as they will get a chance to explore more on that website. It offers another advantage as well and that is it helps them in building an information hierarchy. The concept of internal linking is missing nowadays which is considered a prominent mistake made by the marketing agencies. It has been reported that 63% of the marketing agencies pages do not include internal linking (Giles & Gieorge, 2017).
Buying backlinks or local listings
There are plenty websites offering services like “1000 local listings”, which promise the website will be listed on a lot of local listing websites. That might work in the short-term, but in the long term this method can hurt badly, because when found out, the website will most likely be blacklisted.
Another mistake that is done by the marketing agencies is that lots of undesirable pages get indexed by Google. This not at all works in their favour as sometimes they get ranked up your websites in SEO and brand-related searches. This issue has been faced by many marketing agencies nowadays and it has been reported that 57% of the marketing agencies had undesirable pages got indexed by Google.
The fourth SEO mistake made by the marketing agencies is thin content. Thin content is basically that content which is little in amount or which has no value to the user. The websites that will duplicate such content also fall under the category of thin content. Now Google is smart enough these tricks and that is why marketing agencies have to face trouble at this point of time. To make the website accepted it must include the required amount of content which is not thin in terms of words and also in terms of content. It has been reported that 52% of the marketing agencies pages had thin content (Gilson & Bernstein, 2016).
Poorly Optimized Keywords
Keywords are another proficient factor which is required to be analysed by the marketing agencies. The use of keyword actually defines where the website will fall on the search engine. In the digital world, everyone is striving hard to get among the most searched sites and to get on the results of the first page and this is because people rarely go down the next page. It has been reported that 47% of the marketing agencies are poorly optimized in terms of keywords.
Brag, D. (2018, September 8). Retrieved from Think big : https://www.thinkbigseo.co/common-seo-mistakes/
Giles, Y., & Gieorge, W. (2017). Introduction to Search Engine Optimizaton . Journal of Information Technology.
Gilson, T., & Bernstein, W. (2016). Search Engine Optimization and marketing agencies. Institute of Tcehnology .