What is on-site SEO and what are the strategies?

You might know that Search Engine Optimization (SEO) is one of the most significant elements of your marketing plan. On-site SEO is not only crucial to get higher rankings but also for executing effective online marketing campaigns. Unfortunately, it’s given lesser priority while developing new webpages. If you are really looking for some useful strategies for SEO optimization, then this small checklist in our article will help you to achieve this. In a previous post I’ve written about on and off site SEO, today we’ll dive in to on-site SEO (sometimes called on-page SEO), next week we’ll check out off-site SEO.

SEO Guidelines – A Brief Overview

Before we move ahead with our checklist, we should have at least basic understanding of the term SEO. In general, SEO is defined as a mechanism that helps to improve your websites ranking on multiple search engines. From the perspective of a marketer, it is very crucial to get a high ranking especially in the case of online marketing campaigns.

Improve visibility by adding SEO-friendly web links

Firstly, whether you are developing a new webpage or modifying the existing one, you should have have SEO-friendly URL that fits in key terms naturally, while explaining the essence of the page. It is useful for both users and search engines. The rule is to keep everything simple, understandable and yet keyword rich.

Tips

• Avoid adding auto-generated URLs by your system
• It is better to make sure you are using a single version of URL, as if not, may create confusion for both search engines and users.

Title (Must be inclusive of Keyword)

The title page is once again an essential element and we have observed pages with higher rankings generally have their keywords used appropriately in the title tag. Search engine’s algorithm places a greater emphasis on title tag to identify what the page is all about. Therefore, it is recommended to use the key term you are willing to rank for. It is also advisable to make your title captivating too.

Tip: The more early you put the keyword in the title tag, the higher the weight it holds in search engine.

Creating a hyperlink with Anchor script

The primary aim is to keep users and search engines going deeper into your webpage, so if you are adding external sources and pages, ensure to create a link using anchor text that persuades the users, for instance ‘learn now’, ‘enhance your skills here’.

Tip: Don’t overstuff your page with such hyperlinks and try to add only when there is a need and makes sense too.

Use friendly and natural tone

The body of your writing must use the keywords in the most natural way possible and must be fit in wisely. For instance, if you are developing a landing page for weight loss, then you must use this term throughout, along with related phrases such as ‘balanced diet’, ‘working out’ and ‘physical appearance’. The keywords you’d like to match for can be added as a meta tag.

Conclusion about on-site SEO

Over the years, on-site SEO has gained popularity and has attracted intense competition to enhance rankings on search engines. Therefore, it is essential to keep in mind the strategies and plans for effective SEO while developing a landing page.