Welcome to my blog. My name is Thom Heemstra. My blogs will be of a technical nature, some may have a more philosophical or ethical ground.
I’m very interested in Internet of Things (IoT), Blockchain technology, Big Data (Analysis/Processing).
Very early in life I started my own company, which was later named XSbyte, an internet service company (B2B).
Top 5 SEO Mistakes Made By Marketing Agencies
SEO is search engine optimization and due to the advancement of technology, the importance of digital marketing has increased. It is now a requirement for everyone to be on the digital platform in order to attract new customers. Due to this, everyone is making major investments to beat the game of SEO. The marketing agencies are the ones which are more into it as it’s their core responsibility to deal with customers in terms of catering them and retaining them (Brag, 2018).
Poor page speed
The page speed is something which attracts the customer in a minute or so. If a page takes too much time to load then the user would probably leave the website and try to access any other website. This is because everyone knows the value of time now and when one is operating online then he expects to get things done in a shorter amount of time as that is the reason why he is on a digital platform. It has been reported that 70% of the marketing agencies face this issue nowadays.
Lack of Internal Linking
Internal linking is an amazing thing if one uses it appropriately. It includes links on a website which can lead to another page but on the same domain. It helps the users to navigate the website as they will get a chance to explore more on that website. It offers another advantage as well and that is it helps them in building an information hierarchy. The concept of internal linking is missing nowadays which is considered a prominent mistake made by the marketing agencies. It has been reported that 63% of the marketing agencies pages do not include internal linking (Giles & Gieorge, 2017).
Buying backlinks or local listings
There are plenty websites offering services like “1000 local listings”, which promise the website will be listed on a lot of local listing websites. That might work in the short-term, but in the long term this method can hurt badly, because when found out, the website will most likely be blacklisted.
Undesirable Pages
Another mistake that is done by the marketing agencies is that lots of undesirable pages get indexed by Google. This not at all works in their favour as sometimes they get ranked up your websites in SEO and brand-related searches. This issue has been faced by many marketing agencies nowadays and it has been reported that 57% of the marketing agencies had undesirable pages got indexed by Google.
Thin Content
The fourth SEO mistake made by the marketing agencies is thin content. Thin content is basically that content which is little in amount or which has no value to the user. The websites that will duplicate such content also fall under the category of thin content. Now Google is smart enough these tricks and that is why marketing agencies have to face trouble at this point of time. To make the website accepted it must include the required amount of content which is not thin in terms of words and also in terms of content. It has been reported that 52% of the marketing agencies pages had thin content (Gilson & Bernstein, 2016).
Poorly Optimized Keywords
Keywords are another proficient factor which is required to be analysed by the marketing agencies. The use of keyword actually defines where the website will fall on the search engine. In the digital world, everyone is striving hard to get among the most searched sites and to get on the results of the first page and this is because people rarely go down the next page. It has been reported that 47% of the marketing agencies are poorly optimized in terms of keywords.
Bibliography
Brag, D. (2018, September 8). Retrieved from Think big : https://www.thinkbigseo.co/common-seo-mistakes/
Giles, Y., & Gieorge, W. (2017). Introduction to Search Engine Optimizaton . Journal of Information Technology.
Gilson, T., & Bernstein, W. (2016). Search Engine Optimization and marketing agencies. Institute of Tcehnology .
Why Is Link Building Important For SEO?
Links and link building is always important for websites. It allows the other websites to link back to your website. This process is also known as internal linking. Everyone including the marketers and businessmen are interested in building links. It helps to earn higher rankings which will ultimately lead them to be considered as the most visited websites which are now a dream of everyone out there in the digital world. The building of links is important for another reason as well and that is if the links are built then it will be considered that your website is a quality assured website by the search engine optimization and is free of thin content (Kumar, 2017; Maviridis, 2015). The websites can get link building by both good and bad ways but it is highly recommended to earn the link building rather than buying it. The bad way is to purchase the link building from other websites which shows that your website is not competitive enough to earn that link.
The Link Rule
The only rule over here is that more quality backlinks and your website will be ranked higher. If your website is being linked back and your website is being recommended by other websites than it means that you are good at your website content and all. When your website gets more backlinks then it will get higher ranks and will come in the eye of Google (Malaga, 2016). But getting back links is not that much of an easy task, as with humans referring somebody is difficult so same is the case with the websites as well. It is difficult for other websites to link them back even if they know it in their hearts that this website content is worth it. When the website is linked back more and is ranked higher then eventually it gets a chance to come into existence for Google and that is the time when it feels that the objective is achieved.
Importance
Link building is important because it is a fact that Google ranks web pages and this ranking gets highly affected by the link building. As earlier said, if your website is being linked back and your website is being recommended by other websites than it means that your ranking status is improving and holds good chances of growth for your website. Here are few other reasons why link building is important for SEO:
- More backlinks will allow your website to be found in Google searches more frequently, which ultimately improves your SEO.
- More link building will provide better chances for more visits or views to your website posts; this will also help improve your SEO as well as your business, which is the ultimate goal of every businessman and marketers out there.
- If the web pages get linked by high-quality web pages then it is like the cherry on top of the cake as it is clear that this web page consists of quality-assured content for its viewer that is why other web pages are bound to link them.
Google takes a decision on the basis of link popularity of the web pages. So ultimately it is essential for the search engine optimization to build their links (Kumar, 2017; Malaga, 2016).
Bibliography
Kumar, A. (2017). Search Engine Optimization (SEO): Technical Analysis. International Journal of Emerging Technology and Advanced Engineering.
Malaga, R. (2016). Search Engine Optimization—the link building system. Advances in Computers.
Maviridis, T. (2015). Identifying valid search engine ranking factors in a Web 2.0 and Web 3.0 context for building efficient SEO mechanisms. Engineering Applications of Artificial Intelligence.
Recent Developments in Blockchain
Blockchain is a list of records that are growing and which are connected or linked using a technology called cryptography. It is basically a design of an open ledger which is used to record the transactions between two parties in an efficient and permanent manner. The technology of blockchain has evolved over these years but it has maintained its position in the market as it still offers much more than the other technologies available in the market (Abrams & Agarwal, 2016). Following are some of the recent developments of blockchain that will leave you amazed.
Blockchain as a Service (BAAS)
Blockchain has evolved so much that people have understood its importance and need that is why they are now trying to build their own blockchain solutions. Many of the start-up firms of entrepreneurs find this technology interesting and compulsory to have in order to conduct their business effectively and efficiently. It is obviously difficult to build and manage a whole set up of blockchain so they have overcome this difficulty of the firms by offering them blockchain as a service. Blockchain As A Service (BAAS) is a cloud-based system and it allows different companies to use it for the purpose of developing various blockchain products or apps without worrying about the blockchain-based infrastructure.
Hybrid Blockchains
The concept of hybrid is something that is being applied in each and every sector whether it is cars or anything else and now it has also gained the attention of the blockchain system. The hybrid blockchain system is developed in order to take benefits of both the public and private blockchains. It offers the features and functionality of both systems such as public and private blockchains (Gatteschi, Lamberti, Demartini, Pranteda, & Santamaría, 2018). This is such a technology which provides ideal and customized solutions to every problem whether it is related to finance, supply chain, IoT etcetera. It never compromises on three things which are inclusive of transparency, integrity and security.
Ricardian contracts
Another development of blockchains is Ricardian contracts which show that they have also entered the law system of the world. They also offer their expertise in this sector as well. Previously, the smart contracts were introduced but it provides contracts in machine language which can only be understandable by the computer and not by humans. This drawback of smart contracts has overcome by the Ricardian contracts as it offers contracts in a readable format so that the machine as well as the human can read and understand the contract before signing it. It has an amazing and revolutionary development of blockchain technology.
Security Tokens
In the market of finance and investment, a large amount of risk is involved at each and every step which restrains an investor to invest his money. But it is equally important as well for the businessmen or any other person to invest rather than just carrying it in the bank accounts. Previously, the technique called as ICO was being used by everyone but then due to lack of security, it lost its customers or investors. Around 48% of the ICOs were a scam and that was the time when security tokens were introduced. These tokens are offered by security token offering and are regulated which gives a complete sense of security to investors (Alcarria, 2017).
All of the above-mentioned developments in blockchain technology surely mark an era of technology where anything is possible for anyone, without any question of “how” involved.
Bibliography
Abrams, H., & Agarwal, T. (2016). Recent Developments in Blockchain. Blockchain Enabled Applications: Understand the Blockchain Ecosystem and How to Make it Work for You , 151-181.
Alcarria, S. (2017). A Blockchain-Based Authorization System for Trustworthy Resource Monitoring and Trading in Smart Communities. Sensors.
Gatteschi, V., Lamberti, F., Demartini, C., Pranteda, C., & Santamaría, V. (2018). Blockchain and Smart Contracts for Insurance: Is the Technology Mature Enough? . Future Internet.
Internet Privacy Issues And Ways It Can Be Compromised
It has become nearly impossible for everyone to live an anonymous life on the internet. No one can imagine how much they are vulnerable and to what extent their personal information is available on the internet (Chaum, 2016). Everyone has to face privacy issues as the marketers keep on gathering information about individuals in order to run their business and cater to new customers. [Read more…]
10 Practical Tips to Improve Online Privacy
In today’s digital and progressive world where everything is available online and everybody feels compulsory to have accounts on social websites then the risk of violation of online privacy increases. The following are some of the tips that should be followed by everyone in order to improve online privacy (Naughton, 2015; Perekalin, 2019). [Read more…]
5 Interesting Developments In The Iot World
The internet of things is a system of interrelated computing devices, people, objects, mechanical devices that provide two benefits. The first one is that it requires unique identifiers (UIDs) and the second one is that it helps to transfer the data over a network without any interference of anyone. The technology is emerging immensely that it has IoT to put forward its contributions as well by making amazing developments that are as follows (Fan & Chen, 2017): [Read more…]
Why Should A User Have An Adaptive Defense?
With the progressing field of information technology, network attacks are also something that has grabbed everybody’s attention. The network attacks have been increased due to which the developers have to introduce systems or methods which will help in detecting these attacks. Based on the principle of Adaptive Defense, Panda has developed a security suite and it is known as Panda Adaptive Defense. It operates on the basis of four principles. The first principle is prevention, detection and response. It is applicable for both the malware and malware-less attacks. The second principle is real-time and historical visibility. It not only detects the threats rather it also provides detailed information about all the actions that are taken in order to trace that threat (Panda Security SL (ES), 2015). The third principle is that it provides 100% classification of processes. They follow this principle by detecting threats using machine language and the malware experts as well. The last principle is threat hunting and forensic analysis. As it is an advanced cybersecurity system so it detects or hunts the future threats as well and after that, the analysis is performed by the expert analysts. [Read more…]
IOT Security regulations: Is it the answer?
The Internet of Things brings both magical opportunities and devastating vulnerabilities.
The basic idea of IoT, internet of things, is taking all the things in the world and uniting them to the internet. As we know, that by connecting a device to the internet; you give it the ability to send data and receive data. For example, connecting our smart phones to the internet lets us view the weather and read the news, of all around the world. (McClelland, C. 2017)
Likewise, an example of IoT helping the world would be that farmers can remotely get a report about the soil moisture of their farm. Such can help them in judging when they need to water their crops. (McClelland, C. 2017)
It’s all sun and shine till we get to the part that connecting anything to the internet makes it more vulnerable to hackers and automated hacking attempts. [Read more…]
What can domain owners do to protect private information?
It is becoming more evident that privacy in this digital age requires more than just maintainence.
The digital age has made it easier than ever to connect with our friends and family. Opening an account on a social media site only takes a few minutes. Once they fill up the site’s registration form, they are good to go. (Martineau, M. 2016)
However, by filling the form, they also agree to something that never gets stated outright. That something is the chance of losing one’s data. [Read more…]
Cloud computing & Cybersecurity: The changing trends
Cloud Computing and Cybersecurity is slowly becoming one with each other. Without the latter, the former isn’t feasible.
A simple way to describe Cloud computing is that it’s the delivery of on-demand computing services through the means of internet, basically using someone elses computing power. It is used to deliver the processing power needed to run applications, storage of files or processing requests. Generally, to a person that needs those services, but lack the required infrastructure. It was storage that Cloud computing was initially famous for. (Rossi, B. 2017)
Now, let us see some trends that are quickly changing in Cloud Computing and Cyber Security. [Read more…]
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